Affiliate Marketing

A Basic Brand guide

A brand is actually what people think and feel when they look at your marketing, what you create is in fact the corporate image.  But is does not matter what we call it, as long as it is consistent and matches your products and services. This is relevant if you are...

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The four pillars of digital marketing

I am listening to a online book review, and what really caught my attention was the subject of the four pillars of digital marketing. The review was of the book written by Edwin Dearborn and this is what he describes as the four pillars: Email Marketing Local...

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Do you have a business plan?

There is a lot of information about online business startup, so I have decided to review and selectively quote from these books.
My favourite quote can be find in one of the first chapters of Online Business Startups.

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Questions asked by Affiliate Networks

It helps to have your answers ready when you apply to an Affiliate Network.  Some of the typical questions are: Your website address Your website content - what is it about Your personal details Your contact details, including address Your expected number of visitors...

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Content Marketing

No idea what to write?

It has happened to me in the past that I really could not think of any topics to write about. Or how to explain something. Rather than waste a lot of time writing and rewriting, I use the services of a professional, then edit the words afterwards and make them my own. By the way – these are my own words 😉

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Email Marketing

What is an autoresponder and why you should use one

An autoresponder is an online tool (website) where you can create Newsletter and Emails to be send out to people that have signed up to receiving information from you. You would typically have a newsletter section on a website where you are encouraging people to sign...

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Newsletters not spam mail

Email newsletters are a really good way to keep in touch with clients, or even potential clients. Below is a list of information that you may want to include in your email, but it is also really important to let subscribers know when they can expect an email from you,...

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Often forgotten, but great for business

A lot of people think that email marketing means sending thousand of unsolicited emails to lists that you buy of the internet.  The truth is, it is a practice that is still bringing a lot of clients to your website, if it is done the right way, and if you are sending...

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Images

Free images

Below is my 3 favourite websites for free images.  Make sure that you are allowed them for commercial and ideally that you are allowed to modify them. Pixabay - really good for illustrations and vectors too Unsplash - good for images that can be used as background...

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Online Admin

Do you have a business plan?

There is a lot of information about online business startup, so I have decided to review and selectively quote from these books.
My favourite quote can be find in one of the first chapters of Online Business Startups.

read more

Accounting Software

I use the same accounting software for my business account and personal account.  It is really easy to use, and since it automatically capture all PayPal transactions, it gives your a realistic view of profits. Click on the link to sign up: Wave Apps - this is free...

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Online Shop

A Basic Brand guide

A brand is actually what people think and feel when they look at your marketing, what you create is in fact the corporate image.  But is does not matter what we call it, as long as it is consistent and matches your products and services. This is relevant if you are...

read more

The four pillars of digital marketing

I am listening to a online book review, and what really caught my attention was the subject of the four pillars of digital marketing. The review was of the book written by Edwin Dearborn and this is what he describes as the four pillars: Email Marketing Local...

read more

Do you have a business plan?

There is a lot of information about online business startup, so I have decided to review and selectively quote from these books.
My favourite quote can be find in one of the first chapters of Online Business Startups.

read more

Social Media

Web Design

A logo that people will remember

I got my company first logo at Fiverr and even though I had the offer of redesign by a professional graphic designer later, my clients suggested that I should keep the original logo. The price was really just $5. The My Online Business one was created in Powerpoint, with an alternative text only version for the website.

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50 Things every Business Website should have

This is a really good summary of all the part that you need in your website.  If you pay someone to create your website for you, it is also a way of making sure they have done a completed job. Source: 99MediaLab.com....

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